Watch the ad below
The 44-year-old singer is shown in a flowing white backless gown -- with such a ludicrously low back that it reveals two-thirds of her butt cheeks to the camera.
To make the best use of her best ass-ets (pun intended), the singer coyly walks up a spiral staircase showing off her derrière to the camera. As she climbs the stairs, the male voice over asks, "Are your assets fully covered? Protect and cover the things that are dear to you."We have a feeling this will be one image we just can't get out of our heads.